Blackpop's Blog / blue pink and purple velvet designs

'Viva Magenta' Pantone Colour of the Year 2023

'Viva Magenta' Pantone Colour of the Year 2023

Introducing Pantone's colour of the year, 'Viva Magenta' 18-1750,  a vibrant, optimistic and joyous colour descending from the red family. This year, Pantone have drawn inspiration from nature as a direct rebellion against this age of technology, echoing the red of cochineal, one of the brightest, strongest and most precious natural dyes that our world has ever produced. Red hues have long been associated with passion, heat, love and joy, pinks with playfulness, youth, caring and romance. 'Viva Magenta' strikes a balance between red and pink by bringing in the restrained introspection and quiet energy of violet. Taking a lead,...

Read more